When it comes to advertising or promotional items, custom printed boxes might be one of the best options available. After all, they can be customized to meet your specific requirements, which is why they have become so popular as of late. Let’s take a look at how custom printed boxes can work for you, or your company, and what options are available to you.
First of all, depending on the type of product you’re trying to sell, you’ll need different packaging materials. If you’re selling electronic products, then you’ll probably be looking for custom printed boxes that are made from either corrugated cardboard thick cardboard, or heavy-duty cellophane. When it comes to the actual packaging itself, these boxes come in a variety of shapes, sizes, and textures. For example, if you’re selling watches, you could opt for a flexible corrugated box or a firm corrugated box.
Corrugated cardboard boxes, while cost-effective, aren’t the best option for many uses. The problem is that corrugated boxes can get very heavy, making it difficult to ship them. This is especially true if you have to ship to Canada, where the weight needs to be managed manually. On top of that, because they’re usually stacked on top of each other, you end up with a bulky piece of cardboard that takes up quite a bit of space in the box. This can really put the final retail price strain on you.
On the other hand, there are plenty of options for custom printed boxes that are both cost-effective but still packing a punch in terms of packing and visual impact. For example, you might want a box style custom box that looks like it was crafted out of a large box, but actually has all the pockets and compartments of a standard box. Or perhaps you’d prefer a tri-fold that folds in half, creating a “box” shape instead of the traditional rectangular cardboard box. And there are plenty of other options, ranging from eco-friendly boxes to the more traditional boxed style.
Another great feature of personalized shipping boxes is their ink coverage. Instead of being limited to one color, or even just one type of print, you can choose any number of ink coverage options, making your box style something truly unique. Think beyond the basics, and beyond the box itself, to create a unique visual element that will add to your marketing campaign.
All in all, when considering the advantages of custom boxes, think beyond the basic box. Take a deeper dive into the printing world, and find out how you can take your marketing materials from a simple flat sheet of paper, to an original blueprint that will not only look striking and function beautifully, but also provide for an effective solution to your business’s needs. With the right choice in custom printing, you’ll have your audience’s attention and delight for years to come. With superior packaging and printing quality, you’ll see results quickly!
One of the foremost concerns when it comes to custom printed boxes, in general, is just how it will impact a businesses bottom line. Anything custom will likely cost a business more money, however with the proper preparation, foresight, and advice, any business can make a positive return on their investment in custom printed boxes… So just what do you need to do to prepare for this marketing staple? First, make sure that you have adequate storage for all of your outgoing packages. Many companies simply use a standard box with a thin vinyl coating over top for extra protection and organization.
The Right Information When considering custom boxes for any product or service, it is critical to have an understanding of your customer’s current needs. This will enable you to tailor your product offers and your marketing messages to meet these needs. For example, if your target demographic is senior citizens, then you’ll want to focus on offering senior citizen related products and services. If your market segment consists of younger adults then you might be able to include youth related items.
Work With a Printing Service A reputable printing company can assist you in creating your custom printed boxes and the marketing message that go along with them. They can help you with every aspect of your product’s packaging including the lamination process (whether you choose foil over plastic or full wrap). This is particularly important if you are using high-end printed products such as custom boxes. You want to make sure that your box is easy to clean, lightweight and sturdy. You also want to choose lamination that is UV resistant so that it does not fade in the sunlight.
Work With a Packaging Manufacturer When choosing a printing service, it’s always best to work with a well-established one. A quality printer can handle a wide variety of products, including custom printed boxes for shipping and packaging materials. You can look for a company that has been in business for more than a few years, has plenty of experience with online and traditional business applications, and who offers a range of attractive options. A good printing company will be able to work with your design ideas and give you advice on how to get the most out of your custom box printing.
Go Bold With Color When it comes to your custom box cover, don’t be afraid to go bold with color. The more vivid the colors used, the more attention you’ll draw to your box. Your box’s unique visual appeal will add to the impact of your marketing materials, helping you generate sales and garner attention from potential customers. While bright colors might not be the best choice for packaging and shipping products, they are very popular with interior designers.
Custom Boxes for Business With Flexographic Printing There are many reasons why business owners choose to use custom printed boxes over more conventional materials. For starters, these innovative solutions are cost-effective. You can work with a highly reputable printing service that offers flexible printing options and a wide range of high-quality products at a reasonable price. Also, because these boxes are made from high quality materials, they’re highly durable and can last for years before needing to be replaced. If you want your marketing materials to be highly impactful but also economical, consider going with flexographic printing for all of your packaging needs.
